Success stories
Client wins that speak for themselves
Client
Canyon Ranch Resorts
Mission:
Digital Performance Management, current (Aug 2024-present)
Challenge:
Grow bookings and traffic across TikTok and Meta for a multi-property resort brand, and identify which creative format actually converts.
Solution:
Paid social across TikTok and Meta, including a systematic format-testing program that found carousel and static creative consistently outperforming video, plus content strategy and influencer/partnership content analysis to guide what gets made next.
Project Background
Results
67% YoY bookings growth
221% increase in traffic
23% lower CPA
Client
Ad Leverage
Mission:
Multi-account paid social management (Jun 2022-Sep 2023)
Challenge:
Manage and forecast performance across 9 accounts spanning finance, home services, and ecommerce, with budgets up to $2M per year.
Solution:
Managed and forecasted paid social performance across 9 accounts, including finance, home services (plumbing, HVAC, home building), and ecommerce clients, with budgets up to $2M per year.
Project Background
Results
4-12x ROAS across the portfolio
48% average CPA reduction
3 accounts expanded to TikTok & Snapchat
Client
SENSO Think United
Mission:
Multi-country marketing management (Nov 2023-May 2024)
Challenge:
Run paid search and content strategy simultaneously across 6 countries, while keeping agency management and email marketing consistent across markets.
Solution:
Multi-country paid search and content strategy across Meta and TikTok, run simultaneously across 6 countries, plus marketing operations, agency management, and email marketing.
Project Background
Results
45% sales growth in 5 months
35% increase in leads
Paid search as primary driver
Client
A Boutique Law Firm (Anonymized, Ongoing)
Project Background
Mission:
Full-site rebuild and digital repositioning (Ongoing)
Challenge:
Modernize an outdated web presence, align content and technical SEO for AI-driven search, and eliminate manual lead intake by connecting the website directly to the firm's CRM.
Solution:
Full-site rebuild, SEO and AI-search realignment, CRM-to-website intake integration, and content writing/blog strategy; paid search and paid social launching next.
Results
Ongoing engagement — new site, SEO/AI-search realignment, and CRM-integrated intake in active build
Client
A Guatemala-Based Company (Anonymized, Ongoing)
Project Background
Mission:
Full-site rebuild and market repositioning (Ongoing)
Challenge:
Build a credible, search-visible presence in a competitive local market and give leadership clear visibility into competitors and industry trends before scaling paid spend.
Solution:
Site, SEO/AI-search realignment, and CRM-integrated intake, plus structured industry and competitor analysis, AI integration for business operations, and paid strategy.
Results
Ongoing engagement — site, SEO/AI-search, and CRM-integrated intake live; competitor analysis and paid strategy in progress
Client
Earlier Work: Horizon Media, Klein Financial, Tiny Giants Co
Project Background
Mission:
Agency and consulting roles across paid social, brand strategy, and lead generation (2019–2022)
Challenge:
Drive lead volume and cost efficiency for a national media agency's clients, reposition a financial services brand across a full residential portfolio, and scale inbound demand for an international branding and production agency.
Solution:
At Horizon Media, planned and optimized paid social campaigns to lower cost per lead; at Klein Financial Corporation, led brand positioning, market research, SEO, UX, and copy across the ad spend; at Tiny Giants Co, ran lead-generation strategy for an international branding and production agency.
Results
45% lower CPL and 65% more leads at Horizon Media, plus $50k+ in negotiated ad credits
600% increase in lead inbounds in 10 months at Tiny Giants Co
Brand repositioning and SEO/UX overhaul across Klein Financial's residential portfolio
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